When a traditional print publication such as Editor & Publisher includes articles about the effectiveness of social media and digital marketing, it is a good indication that the game has changed. That magazine has been heavily involved in this discussion for two or three years.
Note that the game has changed (not is changing). In fact, the printed marketing methods of gaining new customers must start making a comeback if they are to survive in a global economy defined by search engine optimisation (SEO), inbound marketing, and quality content, rather than on brief advertising messages.
That said, it is not enough for those currently using digital marketing to rest on their success. They must have a plan, a strategy that will carry them through an electronic landscape that more closely resembles the shifting sands of a desert as opposed to a challenging jungle.
Finding an experienced partner to help on this journey is essential to success. Bravr, the London-based digital marketing agency, are well-equipped to assist in any industry by providing tools that make the footing more secure. In addition to pay-per-click (PPC), web development/design, and digital content, professional guides such as this can indicate the best direction for search engine optimisation (SEO) and social media strategies.
In 2013 and 2014, those who observed the digital marketing field closely were urging the proper use of SEO and social signals so that businesses would see the complementary nature of the two. Inbound marketing links continue to be a key element in online strategy, but businesses ignore the social-sharing concept at their peril.
Print publishers are now quite aware of the need to work cooperatively with the top three or four social platforms. If they do not work to find some common ground, they will continue to lose readership (and revenue). Some veterans of the online business world might respond by stating that they already do this.
If so, excellent! But, having an experienced digital marketing strategist on hand to make proper use of content sharing could be the most important “hire” a business can make. One of the foundational truths in the world of electronic communication is this: potential customers are connected (or should be) in a global network. They are in touch with friends and family members, and are quite ready to let them know what they have purchased. Not only that, they will freely share their experiences with every kind of product or service.
Plunging into this network without a specific, workable plan could certainly harm the bottom line. Rely on a team of experts to achieve brand loyalty, drive additional engagement with your audience, and build a more general awareness of what you offer. This is what the thriving businesses and organisations will do.
The key here is “focus.” It is not enough to state that your business will use social media to build awareness and gain market share. It is crucial to have a partner with experience who can help you choose the platforms that will benefit your company, since not all of them will. Once you have set your goals, you must use the correct tools to build success.