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As a society, we read the newspaper, we watch television, and we listen to the radio, BUT we experience the Web. This is what makes 'The Web Site' one of the most powerful marketing tools available to today's company marketing executives. Unfortunately conventional wisdom has stifled the 'experience factor' on most web sites, failing to take into consideration, the 'User Experience' factor. Most web sites fail to take into consideration 'visitor interaction'. Web video and audio presentations are here and here to stay! They offer one of the best avenues for promoting your company site, people and products by grabbing and maintaining your visitors undivided attention and having your visitors preform an immediate action and more.. With the economy the way it is today, you must make your site stand out above your competition to gain customers. The better customer interaction you provide, the better your chances of making a sale and gaining a repeat customer for life.
Important Note: Web videos are NOT the same as the Commercial Video Ads you see on TV! In fact, if you attempt to use your TV commercial video, or anything similar on your site, it will no doubt backfire on you! Web site video ads are in a class of their own. They are relatively inexpensive compared to TV ads AND can also be used as TV ads if you wish. Remember.. You can't force your ad down the publics throat on your site like you do with TV ads. Joe public won't accept it and will simply leave your site in a heart beat not to return UNLESS.... you present a unique, informative and interesting video that targets the needs of your audiences . At BIC Marketing, we know what it takes to write and produce captivating video/audio presentations for your web site as well as You Tube, Google Video, Yahoo and other video advertising outlets. We will work with your company marketing personnel to develop your own personalized web video campaign/project and explain in depth, the difference between 'Conventional Video Ads' and 'Web Video' ads. We will also provide you with a 'Live Video Feed' from our studio as we are shooting your video. This will enable you to make real time last minute changes if needed. Feel free to contact our sales department for more information. We do NOT require any 'Up Front' payment until after our producer has contacted you and thoroughly gone over your requirements. You are under NO obligation when you submit our Online order form.
Word to the Wise about using our professional spokespersons:
The choice of presenter is critical, which brings me to the point of using your company president or sales manager as spokesperson - Forget It! It's a bad idea, very bad idea. First of all, your sales manager will probably be working for the competition in near future and other than the president's spouse, no one really wants to listen to, or look at him or her or let alone be convinced of anything they have to say.
When and Where to Use BIC Produced Videos
Here are a few examples of how BIC Marketing videos can be used:
- Web-commercials and Email Campaigns
- Special Promotions and Product Offerings
- Product Descriptions and Overviews
- Testimonials and Reviews
- How To Instructions and Training Tutorials
- Frequently Asked Questions and Help systems
- Expert Lectures, Analysis and Opinion
- Background and History
- Personality, Staff, and Business Profiles
- Banner type advertising displays
- Have a personal host introduce your website to numerous visitors
- Use the model to explain your company's products and/or services.
- Use our model to as a guide to help direct your visitors attention to anything you want.
- Use video tutorials to cut down on support requests.
- Use video to Increase your sales!
- Impress your clients and other visitors of your website!
Features
We provide a variety of production features to bring your script to screen!
- Select from a variety of models available on our website. If you can't find the look you need, contact us so we can help you.
- Send us your script and we'll have the model say what you want, the way you want.
- Tell us what action, if any, the model should perform. Normally you would want the model to point to something on screen when they describe an action you'd like preformed by the visitor.
- Let the model get personal with your visitors by asking questions for you, and be your Personal Salesperson.
All videos and audio presentations are cross browser compatible.
A flash player is required to view videos. Visitor will be prompted to download flash player if they don't already have one installed.
Video format is compatible with any hosting service and all current browsers.
Your Video and related files will be provided by email in zip format with install instructions or we will be happy to install it for you at no extra charge. FTP access to site is required for us to install. Please review our Video FAQ page for more information, pricing and restrictions.
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